Macy’s takes minority stake in VC-backed B8ta

Macy’s has acquired a minority stake in B8ta, a technology-powered retailer. No financial terms were disclosed. B8ta’s backers include TriplePoint Capital, Khosla Ventures, Fifth Wall Ventures, Macerich and Eniac Ventures. PRESS RELEASE NEW YORK–(BUSINESS WIRE)–Macy’s (NYSE:M) today announced an evolution of its commercial partnership with technology powered retailer b8ta. As part of its strategic focus on enhancing the in-store customer experience, the company will leverage b8ta’s best-in-class software platform to scale The Market @ Macy’s, becoming strategic partners in this ‘retail-as-a-service’ model. The Market @ Macy’s is the company’s experiential retail concept launched earlier this year. Macy’s has also acquired a minority equity stake in b8ta. “Macy’s is in the experience business. We’re always looking for new formats that allow our customers to discover and connect with our products and services in-store in a way that drives engagement with our brand,” said Hal Lawton, president of Macy’s. “We’re pleased to
Continue reading "Macy’s takes minority stake in VC-backed B8ta"

Macy’s takes minority stake in VC-backed B8ta

Macy’s has acquired a minority stake in B8ta, a technology-powered retailer. No financial terms were disclosed. B8ta’s backers include TriplePoint Capital, Khosla Ventures, Fifth Wall Ventures, Macerich and Eniac Ventures. PRESS RELEASE NEW YORK–(BUSINESS WIRE)–Macy’s (NYSE:M) today announced an evolution of its commercial partnership with technology powered retailer b8ta. As part of its strategic focus on enhancing the in-store customer experience, the company will leverage b8ta’s best-in-class software platform to scale The Market @ Macy’s, becoming strategic partners in this ‘retail-as-a-service’ model. The Market @ Macy’s is the company’s experiential retail concept launched earlier this year. Macy’s has also acquired a minority equity stake in b8ta. “Macy’s is in the experience business. We’re always looking for new formats that allow our customers to discover and connect with our products and services in-store in a way that drives engagement with our brand,” said Hal Lawton, president of Macy’s. “We’re pleased to
Continue reading "Macy’s takes minority stake in VC-backed B8ta"

Macy’s takes minority stake in VC-backed B8ta

Macy’s has acquired a minority stake in B8ta, a technology-powered retailer. No financial terms were disclosed. B8ta’s backers include TriplePoint Capital, Khosla Ventures, Fifth Wall Ventures, Macerich and Eniac Ventures. PRESS RELEASE NEW YORK–(BUSINESS WIRE)–Macy’s (NYSE:M) today announced an evolution of its commercial partnership with technology powered retailer b8ta. As part of its strategic focus on enhancing the in-store customer experience, the company will leverage b8ta’s best-in-class software platform to scale The Market @ Macy’s, becoming strategic partners in this ‘retail-as-a-service’ model. The Market @ Macy’s is the company’s experiential retail concept launched earlier this year. Macy’s has also acquired a minority equity stake in b8ta. “Macy’s is in the experience business. We’re always looking for new formats that allow our customers to discover and connect with our products and services in-store in a way that drives engagement with our brand,” said Hal Lawton, president of Macy’s. “We’re pleased to
Continue reading "Macy’s takes minority stake in VC-backed B8ta"

Macy’s takes minority stake in VC-backed B8ta

Macy’s has acquired a minority stake in B8ta, a technology-powered retailer. No financial terms were disclosed. B8ta’s backers include TriplePoint Capital, Khosla Ventures, Fifth Wall Ventures, Macerich and Eniac Ventures. PRESS RELEASE NEW YORK–(BUSINESS WIRE)–Macy’s (NYSE:M) today announced an evolution of its commercial partnership with technology powered retailer b8ta. As part of its strategic focus on enhancing the in-store customer experience, the company will leverage b8ta’s best-in-class software platform to scale The Market @ Macy’s, becoming strategic partners in this ‘retail-as-a-service’ model. The Market @ Macy’s is the company’s experiential retail concept launched earlier this year. Macy’s has also acquired a minority equity stake in b8ta. “Macy’s is in the experience business. We’re always looking for new formats that allow our customers to discover and connect with our products and services in-store in a way that drives engagement with our brand,” said Hal Lawton, president of Macy’s. “We’re pleased to
Continue reading "Macy’s takes minority stake in VC-backed B8ta"

Macy’s takes minority stake in VC-backed B8ta

Macy’s has acquired a minority stake in B8ta, a technology-powered retailer. No financial terms were disclosed. B8ta’s backers include TriplePoint Capital, Khosla Ventures, Fifth Wall Ventures, Macerich and Eniac Ventures. PRESS RELEASE NEW YORK–(BUSINESS WIRE)–Macy’s (NYSE:M) today announced an evolution of its commercial partnership with technology powered retailer b8ta. As part of its strategic focus on enhancing the in-store customer experience, the company will leverage b8ta’s best-in-class software platform to scale The Market @ Macy’s, becoming strategic partners in this ‘retail-as-a-service’ model. The Market @ Macy’s is the company’s experiential retail concept launched earlier this year. Macy’s has also acquired a minority equity stake in b8ta. “Macy’s is in the experience business. We’re always looking for new formats that allow our customers to discover and connect with our products and services in-store in a way that drives engagement with our brand,” said Hal Lawton, president of Macy’s. “We’re pleased
Continue reading "Macy’s takes minority stake in VC-backed B8ta"

Macy’s takes minority stake in VC-backed B8ta

Macy’s has acquired a minority stake in B8ta, a technology-powered retailer. No financial terms were disclosed. B8ta’s backers include TriplePoint Capital, Khosla Ventures, Fifth Wall Ventures, Macerich and Eniac Ventures. PRESS RELEASE NEW YORK–(BUSINESS WIRE)–Macy’s (NYSE:M) today announced an evolution of its commercial partnership with technology powered retailer b8ta. As part of its strategic focus on enhancing the in-store customer experience, the company will leverage b8ta’s best-in-class software platform to scale The Market @ Macy’s, becoming strategic partners in this ‘retail-as-a-service’ model. The Market @ Macy’s is the company’s experiential retail concept launched earlier this year. Macy’s has also acquired a minority equity stake in b8ta. “Macy’s is in the experience business. We’re always looking for new formats that allow our customers to discover and connect with our products and services in-store in a way that drives engagement with our brand,” said Hal Lawton, president of Macy’s. “We’re pleased to
Continue reading "Macy’s takes minority stake in VC-backed B8ta"

Macy’s takes minority stake in VC-backed B8ta

Macy’s has acquired a minority stake in B8ta, a technology-powered retailer. No financial terms were disclosed. B8ta’s backers include TriplePoint Capital, Khosla Ventures, Fifth Wall Ventures, Macerich and Eniac Ventures. PRESS RELEASE NEW YORK–(BUSINESS WIRE)–Macy’s (NYSE:M) today announced an evolution of its commercial partnership with technology powered retailer b8ta. As part of its strategic focus on enhancing the in-store customer experience, the company will leverage b8ta’s best-in-class software platform to scale The Market @ Macy’s, becoming strategic partners in this ‘retail-as-a-service’ model. The Market @ Macy’s is the company’s experiential retail concept launched earlier this year. Macy’s has also acquired a minority equity stake in b8ta. “Macy’s is in the experience business. We’re always looking for new formats that allow our customers to discover and connect with our products and services in-store in a way that drives engagement with our brand,” said Hal Lawton, president of Macy’s. “We’re pleased to
Continue reading "Macy’s takes minority stake in VC-backed B8ta"

Macy’s takes minority stake in VC-backed B8ta

Macy’s has acquired a minority stake in B8ta, a technology-powered retailer. No financial terms were disclosed. B8ta’s backers include TriplePoint Capital, Khosla Ventures, Fifth Wall Ventures, Macerich and Eniac Ventures. PRESS RELEASE NEW YORK–(BUSINESS WIRE)–Macy’s (NYSE:M) today announced an evolution of its commercial partnership with technology powered retailer b8ta. As part of its strategic focus on enhancing the in-store customer experience, the company will leverage b8ta’s best-in-class software platform to scale The Market @ Macy’s, becoming strategic partners in this ‘retail-as-a-service’ model. The Market @ Macy’s is the company’s experiential retail concept launched earlier this year. Macy’s has also acquired a minority equity stake in b8ta. “Macy’s is in the experience business. We’re always looking for new formats that allow our customers to discover and connect with our products and services in-store in a way that drives engagement with our brand,” said Hal Lawton, president of Macy’s. “We’re pleased to
Continue reading "Macy’s takes minority stake in VC-backed B8ta"

Macy’s takes minority stake in VC-backed B8ta

Macy’s has acquired a minority stake in B8ta, a technology-powered retailer. No financial terms were disclosed. B8ta’s backers include TriplePoint Capital, Khosla Ventures, Fifth Wall Ventures, Macerich and Eniac Ventures. PRESS RELEASE NEW YORK–(BUSINESS WIRE)–Macy’s (NYSE:M) today announced an evolution of its commercial partnership with technology powered retailer b8ta. As part of its strategic focus on enhancing the in-store customer experience, the company will leverage b8ta’s best-in-class software platform to scale The Market @ Macy’s, becoming strategic partners in this ‘retail-as-a-service’ model. The Market @ Macy’s is the company’s experiential retail concept launched earlier this year. Macy’s has also acquired a minority equity stake in b8ta. “Macy’s is in the experience business. We’re always looking for new formats that allow our customers to discover and connect with our products and services in-store in a way that drives engagement with our brand,” said Hal Lawton, president of Macy’s. “We’re pleased to
Continue reading "Macy’s takes minority stake in VC-backed B8ta"