Sarah O’Leary: The Race for the Exits: How Komen Can Stop the Exodus
The Susan G. Komen Foundation must take drastic, meaningful and very public measures to win back hearts and minds. One "mea culpa" apology will not be enough to shore up sponsors or win back consumers' loyalty.
Sarah O’Leary: Paula Deen’s Preventable Marketing Disease
Paula is now suffering from the popular perception that money bought her new-found honesty. If money was her motivator, sadly, she missed what would have been a whole grain-fed cash cow.
Sarah O’Leary: Occupy My Street: A New Face of Unemployment in America
Like many of my unemployed 40- and 50-something marketing colleagues, I've been on a job hunt for the better part of a year. I never thought, in my wildest dreams, that I would be one of the faces of the unemployed in America.
Sarah O’Leary: Knowing When to Be Anti-Social
If either a) your audience is not on Facebook or Twitter or b) those who are don't want to engage your product/service within social media, spending even a dime of your time or effort or budget is a waste of money.
Sarah O’Leary: The Marketing Genius of Erectile Dysfunction
We must tip our hats to the creative and strategic geniuses among us who took one of the most embarrassing maladies literally known to man and made it sexy.
Sarah O’Leary: Bad News Couldn’t Come at a Better Time for Toyota
If you're an automotive company dealing with a massive recall, pray for a bad economy to soften the blow.
Sarah O’Leary: Marketing in Disguise
When marketers knowingly play in the darker parts of the gray to drive sales, they're doing a disservice to the consumer and the industry. A good deal not a good deal when it misinforms consumers.
Sarah O’Leary: Overthinking to Stinking: The Dangers of Overly Complicated Marketing
A unique marketing idea is like a rock on the side of a riverbank. It has flat spots and rough spots and points and dips and crags and a host of things that make it different from the rest.
Sarah O’Leary: If You Want Sales, Don’t Discount Marketing
You don't need to be an economic scholar to understand the basics of supply and demand. If a consumer product falls in the retail forest and no one cares, the register won't make a sound.
Sarah O’Leary: R.I.P. Gatorade (1965-2009): A Senseless Marketing Tragedy
In an industry where experts have evangelized "brand equity" since the dawn of the ad man, the loss of Gatorade falls well outside of logic.
Sarah O’Leary: Men Are in Marketing, Women Are at Retail
If you want to sell more to the female population, it makes common sense to place women in agency and corporate management positions where they can make the final marketing decision.
